How does selling jewellery online work?

Updated 2026-09-12

Selling jewellery online works best when the store sells from your real, tag-backed stock — not a separate website with its own item list. In JewelGrow, the online store shows the same items that are on your counter, priced at the live gold rate; when a customer pays, the order becomes a sale bill, the tag is marked SOLD, and stock updates automatically. Nothing is entered twice, and online and counter sales sit in the same books.

That’s the difference between “having a website” and actually selling online: one keeps your stock and accounts honest, the other becomes a second system to reconcile.

Sell from the stock you already have

Every item online is a real tagged piece, with purity, weight and a clear price break-up — metal, making and GST — at today’s gold rate. A customer sees an honest price, and you’re never selling something that isn’t in stock.

A paid order is an ERP sale, not an email

When payment comes in, JewelGrow turns it into a sale bill, marks the tag SOLD and updates stock — the same as a counter sale. Payment gateways supported: CCAvenue, Cashfree, Razorpay, PhonePe, Easebuzz and Paynimo. You use the one you already trust, and the money and the stock stay in step.

One set of books, online and at the counter

Because the online store is part of JewelGrow, there’s no separate website stock to reconcile and no second set of accounts. What sold, where, and what’s left — all in one place. (Online store is in early access — we’ll set it up with you.)

Common questions

Do I need a separate website to sell online?

No. JewelGrow's online store sells from your real, tag-backed stock — the same items on your counter — so you don't maintain a separate website and a separate stock list that drift apart.

What happens when a customer pays online?

The paid order becomes a sale bill in JewelGrow, the tag is marked SOLD, and your stock updates — no double entry. What sold online and what sold at the counter live in the same books.

How is the price shown, with gold moving every day?

Items are priced at the live gold rate with a clear break-up — metal, making and GST — so the online price is right for the day, the same way your counter prices.

Which payment gateways are supported?

CCAvenue, Cashfree, Razorpay, PhonePe, Easebuzz and Paynimo — any of them, so you can use the one you already trust.

Is this available now?

The online store is in early access. Book a demo and we'll show you how it works with your own stock and set it up with you.